Brand & Growth Architect. Principal-level. Founder-close.
I install the systems that let companies grow without heroics.
Positioning, narrative, GTM architecture, and a decision cadence that holds. Principal-level — not a vendor.
How I work with founders →Global alignment, partner orchestration, and standards that scale. Expertise at the highest level.
How I work with brand teams →Market frame → narrative → GTM architecture → decision cadence → standards.
Positioning. Category design. Offer logic. What you do, what you stop, why someone buys.
Channels, targeting, partnerships. Messaging that sales uses. KPI cadence that surfaces reality.
Owner per workstream. Definition of done. A weekly exec that produces decisions, not status updates.
Roles by accountability. An operator layer that holds timelines. Standards so quality is repeatable.
Principal continuity
12+ months. Weekly cadence. I stay until the system runs without me.
High-stakes moments
Repositioning, launch, market entry. Intensive, then done.
Retained + equity
Retainer plus equity. My upside is your upside.
Most ventures don't lack ambition. They lack the operating layer between ambition and execution. I work alongside founders — not above, not behind. Market frame, narrative, GTM architecture, decision cadence, standards.
Not consultancy. Not an agency. A hybrid growth accelerator — capital-aware, execution-grade, committed to the same outcome you are.
Marketing is the strongest value driver — and the most underutilized. I treat every mandate as a value creation exercise. Equity entitlement tied to defined uplift, not hours billed.
One to two mandates per year. I grow with them. I stay until the system runs.
01
Revenue, customer base, brand awareness. Where the company stands before we start.
02
Brand strength, conversion uplift, capital efficiency. The measurable delta my architecture creates.
03
Exit valuation or next round multiple. Equity = percentage of defined uplift.
01
Reality check. Marketing maturity. Operational baseline.
02
Growth roadmap, valuation logic, GTM strategy.
03
Model investment impact. Refine strategy. Set milestones.
04
Build teams. Onboard partners. Run the system.
05
Transition to advisory. Or full exit when the system holds.
Brand standards into operational reality — across partners, markets, and production pipelines. BMW. Mercedes-AMG. Piëch. Aston Martin. The mandate varies. The standard does not.
Partners, production, regional execution — orchestrated to one standard.
One brief, one standard, one accountable person.
On time, on quality, at scale. Documented and enforceable.
Lead agency advisory, campaign architecture, partner alignment.
Different contexts. Same operating sequence: clarity, architecture, decisions, standards.
World-class products, outdated go-to-market system. Campaigns disconnected across European markets. I designed a unified MarCom Engine connecting strategy, content, and media execution.
Process
Reduced rollout time and content duplication across EU markets
Alignment
Unified MarCom playbook: brand, performance, media
Data
Closed feedback loop: creative, spend, performance
Brand standards non-negotiable, execution complexity extreme. Advised on global lead agency alignment — brand direction, agency delivery, production quality across markets.
Framework
Agency alignment architecture across global markets
Quality
Production governance at AMG performance standards
Cadence
Global delivery rhythm with clear accountability
Lost investor visibility, fading brand traction. Repositioned the founder story and built a content-driven brand engine to reignite Piëch as the next cult sports car brand.
Brand Reset
Re-entered investor and media radar across key outlets
Content
High-impact, low-cost brand engine across film, podcast, web, and press
Capital
First investors reactivated, €50M A2-Series in active pipeline
“Without the help of Pascal we would have ended up in nowhere land. We weren't on any investor radar anymore.”
Tobias Moers, CEO
Decades of coachbuilding heritage, untapped luxury potential. Repositioned HOF as the haute couture of automotive — founder storytelling, strategic collections, brand-building at the intersection of automotive, fashion, and culture.
Brand
New platform anchored in “German Craftsmanship meets Cultural Luxury”
System
Modular content, CRM, website, and showroom-ready dealer toolkit
Traction
Emirates Motor Company partnership signed, active investor conversations
Strong founding vision, no go-to-market model or investor positioning. Transformed AERA from idea to high-conviction, scalable health tech venture.
Positioning
AERA defined as the “OS for Longevity” — medically credible, emotionally aspirational
GTM
Signature City model defined; first ecosystem live in London
Capital
€750K bridge round in motion with pitch material and investor funnel live
Brand & Growth Architect. Principal-level. Founder-close.
15 years at the intersection of premium brands and founder-led ventures — as strategist, operator, and architect. BMW, Mercedes-AMG, Piëch, Aston Martin on the OEM side. HOF and AERA on the venture side. I install systems and stay until they hold.
Decisions, not discussions.
Owners, not committees.
Reality, not narratives.
Standards, not taste.
Systems, not heroes.
Brand & Growth Architect · 2024 – present
Principal-level mandates across automotive, luxury, and health. Retained + equity model.
Co-Founder · 2021 – 2025
Global marketing service company. 7,000+ team across all disciplines.
Managing Director · 2009 – 2021
Marketing service company. Automotive and luxury focus. Grew from 25 to 100.
Zeppelin University · Tongji University Shanghai
BA Corporate Management & Economics. Additional studies in Chinese Studies.
Based in Germany. Working internationally.
Currently taking select retained mandates.
No intake forms. No sales funnel. One conversation to determine fit.
This works best when:
There is a real owner who makes and holds decisions.
The ambition is clear, even if the path is not.
You are willing to stop things that don't serve the direction.
You value standards over speed.